The Philippine Marketing Association (PMA) will host on October 8 the Strategic Marketing (StratMark) Conference 2024 as the country’s premier annual convergence of marketing students, educators, and academic professionals. With the theme "Transform: Marketing in the Age of AI and Sustainability," the event will explore how artificial intelligence (AI) and sustainable practices are reshaping the marketing industry.
The full-day conference, to be conducted both in-person and via livestream at the University of Santo Tomas in Manila, is expected to draw an estimated 10,000 participants from across Southeast Asia. StratMark 2024 will spotlight the integration of AI in marketing, with discussions on its role in driving sustainability while navigating the challenges that businesses face in this evolving landscape.
The program will feature keynote speeches and panel discussions with industry leaders from technology, policy, education, and sustainability sectors. The speakers include Dato Eric Ku from the Asia Committee of Small Businesses of Malaysia, who will share insights on incorporating AI and sustainability into marketing strategies and business models.
In addition to the main event in Manila, StratMark 2024 will actively engage marketing communities nationwide and make itself accessible to participants across Luzon, Visayas, and Mindanao through its partner universities.
In the lead-up to the event, the PMA secured key partnerships to strengthen its focus on sustainability and youth engagement. Last September 3, the PMA and Eco-Business, which is Asia’s largest sustainability media organization, signed an agreement to co-present the event. On hand during the signing were Eco-Business Country Manager Ping Manongdo and PMA officials, including Youth and Academe Director Leah Ayeng, Treasurer Cristy Oreta, Executive Vice President Mitch Ballesteros, and Vice President Marco Montes.
Last September 6, the PMA then formalized a partnership with the University of Santo Tomas, the Global Compact Network Philippines, and the
Anak, Ikaw ay Henyo Movement. This collaboration aims to amplify the focus the key themes of the upcoming event--sustainability and youth engagement.
Present during the partnership signing were Dr. Antonio Etrata, Chair of Marketing Management at US; Henry Tenedero, founder of
Anak, Ikaw ay Henyo Movement; Edward Gacusana, Executive Director of Global Compact Network Philippines; PMA President Kathy Mercado, PMA Executive Vice President Mitch Ballesteros, StratMark Chair Dr. Jenn Ramos, and PMA Directors Jerry Yao and Leah Ayeng.
The PMA also announced its partnership with PCE-
GoNegosyo on September 12, which will focus on the "Prosperity Pillar in Sustainable Development" across various school venues. The signing was attended by Joey Concepcion, founder of
GoNegosyo; Mina Akram, executive director of PCE-
GoNegosyo, and Paul De Guzman, program director of PCE-
GoNegosyo.The PMA was represented by its President Kathy Mercado; Treasurer Cristy Oreta , Director of Youth and Academe Leah Ayeng, and the PJMA National Executive Board.
