The Language of Business

[Joe Carillo]

The Language of Business
By Jose A. Carillo

As someone who worked for many years in corporate communication, I am sometimes asked what language would be best for business. Is it that bewildering language called corporatese, which uses stilted and convoluted English like “It has come to the undersigned’s attention that…” or “Yours truly respectfully requests that immediate action be taken on the aforementioned matter”? I must admit that for a while I was so beguiled by such lofty language that I started using it myself. I began to think that to be believed, to be followed, and to get results, you must not write as you would talk. You must use language several notches higher and airier than the English of ordinary mortals. Corporatese was the language of authority, of distinction. You must learn it by heart to be effective, to climb quickly up the corporate ladder.

          IMAGE CREDIT: LINKEDIN.COM

In time, however, it dawned on me that corporatese simply could not be the language of business. How could sensible people who want results use such an obtuse, roundabout language? I also discovered that corporatese had become the norm in many companies not because it made communication more effective, but because it had been handed down by generations of executives who did not know any better. So, if not corporatese, what business language then is better? My answer now is this: it all depends on who the audience is. Our language of choice should carefully consider the odd mixture of executives, managers, staff, and workers in an organization. Each of them brings a business language of his own into the organization. The accountant will talk accountese with fellow accountants, the lawyers will talk legalese, the researchers will talk researchese, and the marketing people will talk…well, how about calling it marketingese? The corporation on a typical day is, in fact, a Babel of the argot of every profession, occupation, or trade that finds it way into its fold.

This was the situation when one time, an accountant in the corporation I worked for jokingly threatened his associates, most of them also accountants, in these exact words in Tagalog: “Huwag kayong magluluko at isang journal entry lang, yari kayong lahat.” [“Don’t fool around with me because I could do you all in with just one journal entry.”] Of course, being a non-accountant and too ashamed to ask, it took me a long time to understand that line. You have to know accounting intimately to discover how deliciously malicious that remark is; I will not even attempt to explain it here, so better ask your own friendly accountant what it means.

The point I would like to make is that in that remark, we are up against deep jargon—that short-cut language of professionals and tradesmen to the highly specialized knowledge in their heads. If he didn’t use jargon, it probably would have taken my accountant-friend ten times longer to drive home his point, and the joke would have been lost.

In any case, I actually hated jargon because it was often my job to interpret it painstakingly in writing for lay readers. But soon I learned to tolerate it, especially when I discovered that it was actually the professional’s way of being brief, concise, and to the point when talking business. Also, I saw that when used solely within a circle of peers, jargon could actually be as harmless as the coded language we sometimes cultivate with very close friends.

                                            IMAGE CREDIT: COMPANIESHOUSE.BLOG.GOV.UK

The problem with jargon arises only when professionals and managers habitually use it even when writing or talking to lay people. Then it becomes a serious communication stumbling block. You probably have heard and seen some of those jargon-struck executives guesting on TV or radio, so confident that they look and sound brilliant with their jargon, but actually befuddling us with every word they say. They are the same people who, back in their organizations, will write corporatese and highly technical memos and letters that need to be painstakingly deciphered word for word, phrase by phrase. They have become so immersed and comfortable with corporatese and jargon that they could not imagine that they have actually become dark harbingers of confusion.

These jargon-fanciers, of course, are unfortunate that they have not yet discovered one thing--that the most successful executives and managers are those who do not publicly use corporatese and who, outside their professional circles, shun jargon like the plague. These executives and managers are the better communicators because they know that the language of business should neither be stilted and obtuse nor technical, but one that, without having to be clarified, can be understood perfectly by most everyone. The language that meets all of these criteria is, of course, plain and simple English. It is the English that knows and respects its audience, no matter who they are. It is, in fact, the superior business language that we have been looking for all this time—not knowing that we already had it and had already been using it all along.

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The above essay on the "The Language of Business" appears in Part III - "Usage and Style" of Jose Carillo's book English Plain and Simple: No-Nonsense Ways to Learn Today's Global Language (Third Updated Edition, 2023; 500 pages), copyright 2008 by the ManilaTimes Publishing Corp. The book is available at National Book Store and Facebook branches in key Philippine cities. For volume orders and overseas deliveries, send e-mail inquiring about pricing and bulk discounts to Manila Times Publishing Corp. at circulation@manilatimes.net, or call Tel. +63285245664 to 67 locals 117 and 222.