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 Index: A. Introduction: Carabao English of journalism interns; Poor grammar erodes media credibility (1998 American Society of News Editors study); B. Philippine media and bad grammar; college entrance requirements for Journalism majors; C. The University of North Carolina (UNC) Hussman School of Journalism and its famous grammar test; Pros and cons of requiring Journalism majors to pass either an entrance exam or an exit exam on English grammar proficiency

A. Introduction: Carabao English of journalism interns; Poor grammar erodes media credibility (1998 American Society of News Editors study); Most introductory college news writing professors spend the first third of the semester reviewing basic grammar rules; College writing instructors say students do not understand basic grammar concepts

1. From "No more 'carabao" English, please!" by Tita Valderama (The Manila Times, 2018) at https://www.manilatimes.net/2018/02/12/opinion/analysis/no-carabao-english-please/379638

"In the five years that I’ve been handling the journalism internship of the Manila Times, I have encountered student applicants who presented impressive resumes but could not express themselves in English and could hardly write a sensible essay on current issues. The problem is not substance but basic English grammar. And these students would soon be graduating in courses like AB English, Communication, and Journalism. Sometimes I wonder aloud how they passed elementary school when English is a subject from the primary years, or even pre-school."

2. Poor grammar erodes media credibility (1998 American Society of News Editors study)

From "Taking our Measure" (Washington Post, 1998) at https://www.washingtonpost.com/archive/opinions/1998/12/20/taking-our-measure/1c6fe097-efed-48d9-bc03-a845a9bac047/

"The [American Society of Newspaper Editors] study, 'Why Newspaper Credibility Has Been Dropping,' offers six major findings about 'the underlying causes of the disconnect' between journalists and their audiences.' What the 3,000 respondents from around the country had to say is pretty much what Post readers have been telling me in calls, letters and e-mail messages."

"Finding No. 1: 'The public sees too many factual errors and spelling or grammar mistakes in newspapers. Twenty-one percent of readers surveyed complained that they come across mistakes in spelling and grammar every day."

The study titled "Accuracy Matters: A Cross-Market Assessment of Newspaper Error and Credibility" (September 2005 Journalism & Mass Communication Quarterly) says:

"... frequency of errors was cited as a major reason why the public is increasingly skeptical of what it reads. Also drawing from focus groups, ASNE researchers posit: 'Even seemingly small errors feed public skepticism about a newspaper’s credibility. Each misspelled word, bad apostrophe, garbled grammatical construction, weird cutline and mislabeled map erodes public confidence in a newspaper’s ability to get anything right.'"

[Boldfacing supplied]

3. From “Spelling and Grammar – Their Importance to Journalism: What Journalism Schools Are Doing” Paper presented at the Annual Meeting of the Association for Education in Journalism (Ottawa, Ontario, August 16-19, 1975) at https://files.eric.ed.gov/fulltext/ED120738.pdf

"With increasing enrollments in journalism, many journalism instructors contend that problems of spelling, grammar, usage, and punctuation are particularly acute. Some of the questions raised at recent gatherings include: Are formal rules of English  grammar dying? Is proper punctuation mere pedantry? What can journalism schools do about grammar and spelling problems?"

4. From "The Journalism Writing Course: Evaluation of Hybrid vs. Online Grammar Instruction" by Jensen Moore, University of Oklahoma, and Khristen Jones (Journalism & Mass Communication Educator · March 2014):

"While recent research suggests the skills needed to survive in today’s multimedia journalism industries have changed, one thing remains the same – the need for skills in grammar, spelling and  punctuation. In the early 80s and 90s journalism schools were instructed to increase the number of hours spent teaching these skills as students often entered the work force unprepared due to lack of emphasis journalism schools placed on grammar and writing.

"Almost two decades later this trend has continued. The 2011 American Society of News Editors Industry Challenges and Opportunity report posited both print and online news editors felt writing quality and editing were 'cornerstones' of what journalists do. However, employers currently state new graduates do not have basic grammar, punctuation or writing skills and seem to believe the fault for this lies within universities.

"In addition, recent studies indicate instructors and journalists agree grammar and writing are the most
important skills needed, while most journalism employers stress these skills are most important when making hiring decisions.

"A 2003 ACT National Curriculum Survey found, in general, college professors believed grammar and writing skills to be of high importance for students entering college, while high school teachers found the same skill sets to be least important. Stone suggested the disparity in emphasis on writing between high school and college causes most introductory college news writing professors to
spend the first third of the semester reviewing basic grammar rules, which detracts from the true purpose of the course.
Thus, grammar and grammar instruction remain a large problem for many
journalism schools, even though these skills continue to be viewed as keys 'to success in college and beyond.' This creates a problem for students when they transition from journalism school into the workforce."

[Boldfacing supplied]

5. From "I'll Take Commas for $200": An Instructional Intervention Using Games to Help Students Master Grammar Skills by Sue Burzynski Bullard and Nancy Anderson (February 2014 Journalism & Mass Communication Educator 69(1):5-16):

"Effective writing requires mastering grammar. For journalists, this mastery is critical because research shows poor grammar erodes media credibility. College writing instructors say students do not understand basic grammar concepts, and greater numbers of students are enrolling in remedial writing classes. This quasi-experimental mixed methods study examines whether using games to teach basic grammar skills helps college students understand and retain grammar concepts. It also examines student perceptions of learning."

6. From "Grammar and cognitive processing of news articles: Exploring dual processing theories" by Alyssa Appelman (University of Kansas, July 2009):

"This study considers the impact of grammatical errors on cognitive processing and subsequent evaluation of news articles. It begins with an examination of the Elaboration Likelihood Model, the Heuristic-Systematic Processing Model, and grammar-related research. An experiment then tests the impact of grammatical errors on measures of cognitive processing. Participants read articles with varying levels of grammatical error and answer questions to reveal cognitive processing. The results show that grammatical errors in news articles are associated with high mental effort, low retention, and low perceived credibility. These measures indicate that grammatical errors are associated with deep processing of news articles. This study recommends that journalists focus more of their attention on fixing grammatical errors, as doing so will provide a better service to their readers."

[Boldfacing supplied]

7. From "Assessing Student Written Communications Skills: A Gateway Writing Proficiency Test for Aspiring Journalism Majors." by Brocato, Furr, and Horton, College Student Journal (Vol. 39, Issue 3)

"Faculty at this rural open-admissions university became increasingly concerned each semester about the inability of many journalism majors to write competently. This poor writing was evident in correctness, content, and coherence."

8. From "Journalism skills you need to get into the sector" at https://www.brightnetwork.co.uk/career-path-guides/journalism-publishing/journalism-skills-you-need-get-sector/

"Communication skills: It doesn’t matter if you’re a broadcast Journalist, reporter or magazine journalist, any journalism role requires top-notch verbal and written communication skills. This will be needed for interviews, finding new sources and working in a fast-paced newsroom."

"Knowledge of English language and grammar: Journalists spend a lot of time writing and are expected to edit their work to a high standard."

9. From "Journalism News Writing Skills: Grammar and Style Rules" at https://www.universalclass.com/articles/writing/news-writing-grammar-and-style-rules-in-journalism.htm

"Before you can be a good journalist, you must first be a good writer. This means you must know how to put words together so that they make sense, flow, and are correctly punctuated. Another important element of news writing is grammar and style. Grammar is the structure of the writing that takes into account the syntax and linguistics, while style is the writing's distinctive appearance and sound. Grammar is decided according to hard and fast rules, but style is more personal and puts your mark on the piece of work ...

"There are few things that will turn a reader away quicker than poor writing. Grammar is the most basic example of this: When words are misspelled, or there is a mismatch between nouns and the proper tense of verbs, or you have used punctuation incorrectly – you are going to lose your audience faster than if you wrote something that offended them on a personal level. Why? Because they'll never get to a point where they will read the content. Poor grammar marks you as an amateur, and you won't be long for the newsroom with that label!"

B. Philippine media and bad grammar; college entrance requirements for Journalism majors; Advanced English courses in DepEd's Special Program in Journalism

1. This forum has a section titled "My Media English Watch" at https://josecarilloforum.com/mediawatch.html which is a "dragnet for bad or questionable English usage in both the print media and broadcast media, thus giving more teeth to our campaign to encourage them to continuously improve their English."

Started in 2009, this section has around 200 posts. The latest post is "Wrong word usage and verbosity in journalism - 3" at https://josecarilloforum.com/forum/index.php?topic=8323.0

2. Based on a cursory Google search, colleges of Journalism or Mass Communications in the Philippines don't seem to require students to pass an entrance test or exit test on English grammar proficiency.

The UP College of Mass Communications requires Journalism students to take English 10 ("critical reading of basic forms of academic discourse essential to university work") and English 11 ("literary genres") before they can enroll in more advanced journalism subjects.

The Journalism program in Polytechnic University of the Philippines requires that students must have at least 85% in English and Filipino subjects" and "have passed the interview and tests on writing skills and other talents."

The Manila Times College School of Journalism requires students to show above average English proficiency by submitting a three-page essay on the topic "Why I Want To Be a Journalist.")

3. The DepEd's curriculum for Special Program in Journalism includes "Advanced English" throughout the program's four year duration.

Advanced English I: The course will further develop the learners’ language proficiency to equip them with the enabling tools in journalistic writing.

Advanced English II: The course will further develop the learners’ skills in speech development and public speaking.

Advanced English IIII: The course will further develop the learners’ skills in technical writing and research.

Advanced English IV: The course will provide the learners complete exposure and hands–on experience in the actual workplace.

Does "Advanced English I" include the study or mastery of English grammar?

C. The University of North Carolina (UNC) Hussman School of Journalism and its famous grammar test; Pros and cons of requiring Journalism majors to pass either an entrance exam or an exit exam in English grammar proficiency

1. The University of North Carolina (UNC) Hussman School of Journalism and its famous grammar exit test

Since 1975, the school has required students to pass the test with a grade of 70 or better. The passing grade remains at 70.

From Wikipedia:

"The UNC Hussman School of Journalism and Media (locally regarded as 'the J school') is a nationally accredited professional undergraduate and graduate level journalism school at the University of North Carolina at Chapel Hill. The school, founded in 1950, is ranked competitively among the best journalism schools in the United States."

"[In 1969, John B. 'Jack' Adams took over as dean and his] tenure included the implementation of the spelling and grammar test developed by faculty members Tom Bowers and Richard Cole. The test still is required of all students to graduate with a journalism degree. On Feb. 1, 1975, NBC News aired a report about the test on a national television newscast."

From "Usage & Grammar Test" UNC Hussman School of Journalism and Media at http://hussman.unc.edu/ugtest

"The Usage and Grammar Test is a graduation requirement for all UNC Hussman majors and second majors. Students are required to score 70 percent or better on the test before graduation.

"The test evaluates word usage, grammar and punctuation competencies based on AP style. It is a timed 60-minute test given electronically through Sakai that consists of 100 multiple-choice questions.

"The test is offered multiple times throughout each fall and spring semester and once each summer session. There is no limit to how many times the test is taken. Seats are limited."

From "J-school spelling and grammar test revised to better measure language skills" (2012) at http://hussman.unc.edu/spellinggrammar

"The UNC Hussman School of Journalism and Media has revised its spelling and grammar exam, which will feature a word usage section in place of the spelling section beginning fall 2012.

"Spelling, of course, still matters to the J-school," said Andy Bechtel, an associate professor who teaches courses in copyediting. "Students who misspell words on assignments will still be penalized." For example, a misspelled name in a newswriting assignment results in a 50-point penalty. In editing courses, headlines and captions with misspelled words receive no credit.

"Bechtel originally suggested the change because be believes memorizing a spelling list isn’t the best measure of competence in communication. While incorporating word usage — a measure of language expertise that tests elements of spelling and homophone choice, among others — the test retains its emphasis on grammar."

2. From "Nicholson School of Communication and Media, University of Central Florida" at https://communication.ucf.edu/degree/journalism-b-a/

"Minimum Admission Requirements

"Grammar proficiency: Grammar proficiency can be met by earning an "A-" or higher in both English Composition I and English Composition II, or by earning credit through AP, IB or CLEP, or by successfully passing the grammar proficiency exam through the UCF Testing Center."

3. A 2006 PDF from the ASJMC (The Association of Schools of Journalism and Mass Communication) has two interesting articles in it:

(a) "When Journalism Majors Don't Know Grammar (causes considerations, and approaches)" by Gerald Grow, Florida A&M University

(b) "Journalism Schools and The Teaching of Grammar" by Don Ranly, University of Missouri.

Grow says that there are problems with requiring journalism students to pass either an entrance test or an exit test in grammar. On the other hand, Ranly says that grammar tests for journalism students are a folly. He also says,"The third problem is that many [journalism teachers] if not most do not know grammar."

4. "[Florida International University] School of Communication + Journalism eliminates grammar test" at https://panthernow.com/2017/08/27/school-of-communication-journalism-eliminates-grammar-test/

"Students studying communications and journalism will no longer be required to pass a grammar test to continue their major.

"The Language Skills test was comprised of a multiple-choice grammar section and a writing sample. Students needed a 70 or better to pass, according to the school’s website.

"Senior journalism major Mark Fitzgerald said the $75 exam was 'a killer,' and had to retake the exam three times before he passed.

"Fred Blevens, a professor in the Department of Journalism was part of the faculty committee that drafted the new curriculum. Blevens believes the grammar test was not the best way to judge a student’s writing ability.

"'It’s an old method. None of the top schools in the U.S. have a test,' Blevens said. 'Many of them quit testing and found other ways to determine students' success years and years ago and there’s a reason for that.'

"Past issues with the grammar test was we’d have students graduating from a degree program and then they could still not write, and we had students who were being bounced out with a 3.5 GPA or higher because they couldn’t pass the test… There is no opinion that shows that [the test] was effective at all," Blevens said. "So we knew that coming to pass the two writing intensive courses to get into the major was a much more effective way."

5. From "Teaching Grammar, Spelling, and Punctuation in Community College Journalism  Courses: A Mixed Methods Action Research Study" by Jeanette Calo (dissertation, Arizona State University, 2022):

"A former student of mine recently stopped by to chat about how she was doing at  her new school. After completing the journalism program at Grossmont College, the twoyear community college at which I teach, she transferred as a junior into her first-choice school of San Diego State University (SDSU), the nearby four-year university. I was  surprised when she told me the biggest challenge she faced in her new program was the required Grammar, Spelling, and Punctuation (GSP) Test, especially because she was an  exceptional student in my classes and had even functioned as editor-in-chief for a semester at the student news magazine and website I advise. However, in her own words, she 'barely passed' and was one of the few who did; in fact, she told me the exam is dreaded by all students who want to get into the School of Journalism and Media Studies (JMS) at SDSU. I found myself wondering how such an exceptional student, with a seemingly firm grasp on writing mechanics, struggled so much on this required entrance exam."

6. The study "Assessing the Need for Change in J-School Grammar Curricula" by Marc C. Seamon (January 2001 Journalism & Mass Communication Educator 55(4) "surveys 100 journalism schools investigating: (1) whether journalism schools treat spelling, punctuation, grammar, and AP style as important factors in improving the state of journalism; (2) how journalism schools are teaching and assessing spelling, punctuation, grammar, and AP style; and (3) whether journalism schools are using entrance or exit tests."
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PLAYLIST UPDATE FOR APRIL 13 - 19, 2024 OF JOSE CARILLO ENGLISH FORUM’S FACEBOOK GATEWAY

Simply click the web links to the 15 featured English grammar refreshers and general interest stories this week along with selected postings published in the Forum in previous years:

1. Essay by Jose Carillo: “The world in 854 words: My nth retrospective since the early 2000s”





2. Getting to Know English Better: “A quick review of the English comparatives”


                                         
                                     
3. Use and Misuse “It’s foolhardy to stop learning English grammar just like that!”




4. Getting to Know English Retrospective: “Hyphenating compound modifiers for clarity”




5. You Asked Me This Question: “Precisely when do we use the past progressive tense?”




6. My Media English Watch Retrospective: “How 'right of reply' differs from “right to reply'”




7. Students’ Sounding Board: “When is sentence inversion a matter of grammar or style?”




8. Your Thoughts Exactly: “Bridges,” a retrospective essay by Antonio Calipjo Go, Forum Member and Contributor




9. Language Humor At Its Finest: “30 funny English signs from all over the world"




10. Advice and Dissent: “Our personal destiny may already be hard-wired into our brain”




11. Readings in Language: “Travails with learning just a smattering of Latin”




12. Time Out From English Grammar: “Challenging the dogma that our IQ sets a limit on what we can achieve”




13. The Forum Lounge: “Phenomenal rock star Freddie Mercury sings 'Barcelona' for the ages”




14. Time Out From English Grammar: “Did Mona Lisa have high cholesterol, and is Newton’s apple story authentic?”



 

15. Use and Misuse Retrospective: “It’s obtuse, even distasteful, to say that seeing a doctor is ‘pleasurable!’”






13
Essays by Joe Carillo / The world in 854 words: My nth retrospective
« Last post by Joe Carillo on April 17, 2024, 12:22:28 PM »
(This must be the nth time that I am doing a retrospective of this essay that I wrote in the early 2000s, hoping against hope that for its long-term survival, humanity will finally learn to be peaceably rational and rationally peaceable to keep the world free from strife and disorder. Otherwise, isn’t it obvious that all efforts towards mutual progress and amity among peoples are in vain and meaningless?)

If I were asked to describe the world as I see it today, I would readily give this answer: it has hardly changed since 2,200 years ago when Archimedes, the Greek mathematician and physicist, was said to have bragged that he could move the world if only he had the lever to lift it. For all his ingenuity and imagination, however, Archimedes was dead wrong on this count. He knew the power of the lever like the back of his hand, assiduously applying this knowledge to design military catapults and grappling irons; he figured out with stunning accuracy the mathematical properties of circles and spheres, including the ratio of the circumference of a circle to its diameter, or what we now know as pi (3.14159265...); he began the science of hydrostatics, or the forces that govern stationary fluids, after discovering the now familiar Archimedes Principle; and he even invented the Archimedes screw, an ingenious water-raising machine still used today to irrigate fields in Egypt.

But on hindsight, we know now that Archimedes obviously exceeded his mind’s grasp when he thought of lifting the world with a plank. It wouldn’t have been possible to do so even if a suitable fulcrum could be found. The world was actually (and still is) an ovaloid sphere 12,760 km in diameter, one that rotates on its axis in 23 hours, 56 minutes, and 4.09 seconds and that revolves around a much bigger sphere—the sun—in 365 days, 6 hours, 9 minutes, and 9.6 seconds. The object Archimedes had bragged of lifting actually has a mass in tons of about 5.98 x 10 raised to the 21st power, and a volume in cubic meters of about 1.08 x 10 raised to the 21st power—figures too mind-boggling to even think about, much less to trifle with.



These elemental things obviously went beyond the ken of Archimedes’ overarching genius. It was only 1,750 years later, in fact, that the Polish astronomer Nicolaus Copernicus was to make the startling, heretical thesis that Earth was not the center of the universe but simply one of the planets that orbited the bigger, stationary sun. But on this even Copernicus, who began the scientific reawakening that came to be known as the Copernican Revolution, was only partly right. The sun, it turned out centuries later, was not stationary in the heavens at all. It was rotating on it own axis in a perpetually moving spiral arm of the galaxy that we now call the Milky Way.

All of these facts about our world are now well-established certainties. Despite this accumulated knowledge, however, mankind still acts more primitively and more irrationally than its ancestors before the time of Archimedes. Humanity is still as mired as ever in superstition and religious fundamentalism. Organized religion, superstition, and nationhood have no doubt been great civilizing forces, instilling fear, awe, faith, and patriotism in man, and marshaling both the motive and creative energies for such architectural marvels as the Stonehenge in England, the Great Pyramids of Egypt, the stately cathedrals in Europe, the great mosques in the Middle East and in Asia, the Borobodur temples in Cambodia, and the huge statues of Buddha in Afghanistan. Yet these very same forces— organized religion, superstition, and nationhood—have been methodically destroying not only human lives by the thousands but even the physical, social, and cultural legacies humanity had accumulated in the interim.


Intolerance on the religious, political, or ideological plane has always plagued mankind through the centuries, of course, both long before and long after the time of Archimedes. It brought about so many of the horrible depredations on either side of the major religious or geopolitical divides, from the time of the Crusades—those armed Christian expeditions to the Holy Lands and Constantinople in the 11th century—to the destruction of the Twin Towers of the World Trade Center in New York in 2001. But more deeply disturbing is the fact that this intolerance and bloodshed have persisted even with the civilizing influence of the Age of Reason and Scientific Enlightenment. Today, people in many parts of the world are still murderously lunging at each other’s throats, intolerant of one another’s religious beliefs, disdainful of one another’s politics and ideology, and covetous of one another’s personal or national possessions. Humanity obviously has not learned its lessons well.

Thus, the great flowering of scientific knowledge and rational thinking that began with Archimedes and pursued with vigor by such great scientific minds as Copernicus, Galileo Galilee, Isaac Newton, and Albert Einstein—not to mention Charles Darwin—seems not to have really amounted to much. Our mindsets and dispositions as a species have remained largely primitive—there are disturbing signs, in fact, that we have deteriorated as social and reasoning animals, perhaps irreversibly. It is therefore not at all surprising that today, on a shocking improvement on Archimedes’ claim that he could lift the world with a lever, people by the thousands could think and claim that they could move the world simply on pure belief—no lever, no fulcrum, no hands or physical effort even—just belief and absolutely nothing else.

Read this essay and listen to its voice recording in The Manila Times:
The world in 854 words

(Next: When saying it once isn’t enough)        April 18, 2024
                                                                                             
Visit Jose Carillo’s English Forum, http://josecarilloforum.com. You can follow me on Facebook and X (Twitter) and e-mail me at j8carillo@yahoo.com.
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PLAYLIST UPDATE FOR APRIL 6 - 12, 2024 OF JOSE CARILLO ENGLISH FORUM’S FACEBOOK GATEWAY

Simply click the web links to the 16 featured English grammar refreshers and general interest stories this week along with selected postings published in the Forum in previous years:

1. Essay by Jose A. Carillo: “When immodest medical jargon is used as a slogan”




2. Getting to Know English Better: “Mastery of the connectives can make us write and speak much better”


                                         
                                     
3. Use and Misuse: “Fused sentences are very serious, very annoying grammar violations”




4. You Asked Me This Question: “Inverted sentences have a subject-verb agreement peculiarity”




5. You Asked Me This Question: “A grammar conversation on parenthetical usage” with the late writer Ed Maranan, Palanca Awards Hall of Famer in Literature




6. My Media English Watch Retrospective: “Shock-and-awe English in Bohol earthquake reportage (2013)”




7. Getting To Know English Better: “Don’t get caught using wrong double negatives!”




8. Essays by Jose A.Carillo: “My hunch was right about the usage of 'between' and 'among'”




9. Language Humor At Its Finest: “Contributed jokes from all over to brighten up your day”




10. Your Thoughts Exactly: “Lockdown, Before and After,” a Retrospective by Tonybau, Forum Member and Contributor




11. Advice and Dissent: “As one goes way past the prime of one’s life,” a personal summing up by English professor and book writer Joseph Epstein




12. The Forum Lounge: “Young upcoming novelist on 'The Unbearable Costs of Becoming a Writer'”




13. Time Out From English Grammar: “Peeling off the multilayered legends from ancient Greece”


 

14. Time Out From English Grammar: “The thief who stole 106 priceless timepieces in audacious museum heist”




15. Readings in Language: “In self-defense, we must see through deliberately devious English jargon”




16. The Forum Lounge: “Book publishing's broken blurb system 'a plague on the industry'”





15
Essays by Joe Carillo / When immodest medical jargon is used as a slogan
« Last post by Joe Carillo on April 10, 2024, 12:28:16 PM »
Many years back, while I was waiting for the traffic light to turn green on Ortigas Avenue corner EDSA in Metro Manila, my wife Leonor nudged me and pointed to an undulating phrase and image painted prominently on the side of a brand-new hospital ambulance that had stopped beside our car. The phrase was this hospital motto: “Patient on Center Stage, Service of Greater Worth.”

Leonor said with a scowl: “Oh that motto not only confuses me but gives me the creeps! If I were a patient in a hospital I wouldn’t want to be placed on center stage. I’d rather that they put me in a nice private room where only the doctors and nurses can efficiently but discreetly attend to me until I got well.”


                                        IMAGE CREDIT: FROM MODERNHEALTH.COM ARTICLE – CRAIN COMMUNICATIONS, INC.
Medical professionals at work in a modern hospital operating theater

“Dear, I think you misunderstood the phrase,” I said. “It’s using the words ‘Patient on Center Stage’ figuratively. It’s actually saying that when you are admitted into that hospital, you’ll become the focal point of its attention. They’ll treat you like a prima donna—the star of the show.”

“But that’s precisely what’s wrong with that phrase, Honey,” she said. “It considers being hospitalized more like showbiz than health care, and I must tell you that such a view evokes many unpleasant images in my mind.”

“What do you mean?”

“Well, that phrase gives me the feeling that in that hospital, they’d put patients on conspicuous display as a matter of procedure. Remember that creepy old operating theater in that London hospital—if I remember right it was in that Frankenstein movie that had Robert De Niro in the monster’s role—where doctors did major surgery on patients while dozens of medical students and other observers watched from a winding observation gallery high above the operating table? That’s definitely not my idea of excellent hospital service!”

“Now I see your point,” I said. “It’s a semantic problem. The motto’s ‘center stage’ metaphor is giving you negative imagery. That’s what happens when highly figurative language is used in supposedly commonsense statements, and the problem gets worse when such language is mixed with fuzzy jargon or business-speak. But you know, some pretesting through focus-group interviews could have caught that motto’s problem with its language.”

“That’s right—and pretesting could have also caught the problem with the second phrase. You see, it’s so difficult to understand what ‘Service of Greater Worth’ means. Are they saying that the services of that hospital actually should be priced higher than those of other hospitals? But then that’s not something worth crowing about from a marketing standpoint, is it? Also, I always thought that in English, when using comparatives like ‘greater,’ you need to identify the thing you are comparing something with. That second phrase doesn’t do that.”

“You’re right, and that makes its use of the comparative grammatically wrong. But I can see now that the phrase has an even bigger problem: it uses the word ‘worth’ very loosely. Of course, what the motto is trying to convey is that this hospital offers ‘better service’ than other hospitals, but this message gets garbled because the phrase ‘greater worth’ is wrongly used to mean ‘of greater value,’ when in fact those two mean entirely different things.”

“So how would that motto go if you were to rephrase it?”

“Frankly, dear, I don’t know how! Coming up with a good motto or slogan isn’t easy. It’s a creative act, actually an art form that needs not only good sense but also a great eye and ear for wordplay. You just know that a slogan is great or good or bad when you read or hear it for the first time. Listen to these slogans: ‘We’ve got it all for you!’ (of that big department store chain), ‘Where beautiful skin happens’ (of that facial care center), ‘Your success is our business’ (of that local bank), and ‘Delighting you always’ (of that foreign maker of electronic cameras and computer printers). Each of them uses felicitous wordplay to express a clear and persuasive idea. And they all ring true and convincing, giving us no reason at all to quibble over their words or to debate in our minds whether what they are saying is true or not.”

“I agree with you that those slogans are well-crafted and pleasing to the ears. Now why don’t you make an improved version of that hospital’s motto along the same lines?”

“I can’t, my dear, and that’s precisely my point. Making good mottoes or slogans isn’t something that just anybody can do on short notice, and it certainly shouldn’t be assigned to professionals whose minds are so steeped in business or medical jargon that they no longer find it comfortable to think in plain and simple English. Mottoes and slogans meant for the world at large are best written by professional wordsmiths—people who can create extraordinarily expressive, convincing, and memorable messages in just a few words.”

“Well,” Leonor sighed, “I hope that hospital gets one such slogan professional very soon to fix its airy motto.” (2005)

Read this essay and listen to its voice recording in The Manila Times:
When immodest medical jargon is used as a slogan

(Next: The world in 854 words)        April 11, 2024                                                                                              

Visit Jose Carillo’s English Forum, http://josecarilloforum.com. You can follow me on Facebook and X (Twitter) and e-mail me at j8carillo@yahoo.com.
16
PLAYLIST UPDATE FOR MARCH 30 - APRIL 5, 2024 OF JOSE CARILLO ENGLISH FORUM’S FACEBOOK GATEWAY

Simply click the web links to the 15 featured English grammar refreshers and general interest stories this week along with selected postings published in the Forum in previous years:

1. Essay by Jose A. Carillo: “The importance of grammar-perfect English”




2. You Asked Me This Question: “How long should a sentence be to effectively deliver an idea?”



                                         
                                     
3. Use and Misuse: “The grammar of English conditional sentences”




4. Students’ Sounding Board: “How to use ‘to have been’ and ‘having been’”




5. Pervasive Prickly Problem With An Idiomatic Phrase: “With regard to ‘with regards to’ or ‘as regards to’”




6. Essay by Jose A. Carillo Retrospective: “Open secret to writing prose that leaps out from the page”




7. Time Out From English Grammar:  “Measuring up to the human body’s perfection in architectural terms”




8. You Asked Me This Question: “What does the term ‘Philippine area of responsibility’ mean?”





9. Language Humor at its Finest: “When children define science in their own terms”


There is a tremendous weight pushing down on the center of the Earth 
because of so much population stomping around up here these days.

10. Essay by Jose A. Carillo: "When even the passive voice isn't enough”




11. “Time Out From English Grammar: “The psychometric test that promised to be an ‘X-ray to the soul’”




12. Advice and Dissent: “Interpretive contests are essential in efforts to advance historical understanding"


BUST OF CONSTANTINE THE GREAT, 312 CE


13. Readings in Language Retrospective: “When you really don't have anything to say but simply need to say it well”




14. A Forum Lounge Retrospective: “23 stunning, magically beautiful sights from all over the world”




15. A Forum Lounge Retrospective: “A beauty and a love verboten” by Angel B. Casillan, Forum Contributor





17
Essays by Joe Carillo / The importance of grammar-perfect English
« Last post by Joe Carillo on April 02, 2024, 06:13:36 PM »
Several years ago, when I went to a dental clinic in one of the big malls in Metro Manila to have a tooth filling restored, the front-desk clerk asked me to fill out a patient’s ledger card. The card was one those 5”x 8” affairs that ask for your name, address, telephone number, age, marital status, occupation, and allergies, but it had this curious final category in the all-noun information-gathering array: “Complain.” 

“Something’s wrong with this ledger card,” I told the clerk. “It spells ‘complain’ without the ‘t’ so it makes the word a command, which is grammatically and semantically wrong. The correct word to use is ‘complaint,’ a noun that has the added virtue of being in parallel with the all-noun elements in the set.”

                                        IMAGE CREDIT: COURTESY OF KASHMIRNEWSOBSERVER.COM

“Never mind that, sir,” the clerk said. “Those ledger cards are only supplied to us by a drug company for free and they all use the same word. Anyway, sir, ‘complain’ and ‘complaint’ are the same thing anyway, so why all the fuss?” 

“But I do mind, miss, because those two words don’t mean the same thing, “ I said. “You better tell the dentist to tell that drug company to tell its supplier to tell its printer to correct that word to ‘complaint’ by adding ‘t.’ And right now, before I even fill out this form, I am crossing out that wrong word and replacing it with the right one, OK?”  “If you say so, sir,” the clerk replied huffily.

“I just don’t understand why you waste your time over such petty matters.” 

Since it so happened that the dentist was ready to see me, I didn’t get the chance to explain to the clerk why all users of English should mind such errors and correct them. As my favorite saying about language goes, “A society is generally as lax as its language.” (This is the banner slogan of The Vocabula Review, a well-regarded website on English usage active at that time.)

In retrospect, though, I can see more clearly now why some people simply couldn’t fathom why the noun form of the verb “complain” should end with a “t.” The word “complaint” just happens to be one of the very few English nouns—there are actually only four of them—that had been formed by adding the suffix “t” to a verb ending in “-ain.” All of French derivation, those nouns are “complaint,” “constraint,” “distraint,” and “restraint.”

Most English verbs that became nouns took the present participle or “-ing” form, which made them gerunds, such as “undertaking” (from the verb “undertake”), “launching” (from “launch”), and “rating” (from “rate”). Many other verbs took the suffix “-ion” or “-age” to become nouns, such as “abstraction” (from “abstract”), “rotation” (from “rotate”), “marriage” (from “marry”), and “carriage” (from “carry”).

Of course, there are also several nouns formed by adding the suffix “-al” to the verb, such as “acquittal” (from “acquit”), “rebuttal” (from “rebut”), and “referral” (from “refer”), but in such cases, note that when the verb ends in a consonant, that consonant is repeated before the suffix is added. And finally, there are some abstract nouns that were formed by adding the suffix “-ence” to the verb, such as “insistence” (from “insist”), “existence” (from “exist”), and “difference” (from “differ”).

But even granting that people knew these characteristics and peculiarities of English nouns, many of them would likely still make the mistake of including the verb “complain” in an all-noun array if they were clueless about parallelism. Thus, in situations like this, it’s very important to remember this basic parallelism rule: all elements in a list—whether nouns, verbs, infinitives, gerunds, and participles—should take the same grammatical form.

Thus, in that dental patient’s ledger card where all the elements are nouns (“name,” “address,” “telephone number,” “age,” “marital status,” and so forth), you need to add a “t” to the verb “complain” to make it a noun so it will be parallel with all the other nouns in the list.

Read this essay and listen to its voice recording in The Manila Times:
The importance of grammar-perfect English

(Next: When business-speak goes over our heads)     April 11, 2024                                                                                              

Visit Jose Carillo’s English Forum, http://josecarilloforum.com. You can follow me on Facebook and X (Twitter) and e-mail me at j8carillo@yahoo.com.
18
PLAYLIST UPDATE FOR MARCH 23 - 29, 2024 OF JOSE CARILLO ENGLISH FORUM’S FACEBOOK GATEWAY

Simply click the web links to the 15 featured English grammar refreshers and general interest stories this week along with selected postings published in the Forum in previous years:

1. Essay by Jose Carillo: "The Tree of Life, aka The Tree of Knowledge”




2. Use and Misuse: “What are substantive and attributive clauses?”


                                         
                                     
3. Getting to Know English: "The grammar of antecedents in English”




4. You Asked Me This Question: "Is there such a thing as a complex-complex sentence?”


COMPOUND-COMPLEX SENTENCES, YES, BUT THERE ARE
NO COMPLEX-COMPLEX SENTENCES



5. Getting to Know English: "Some perplexing aspects of noun usage in English”




6. Students’ Sounding Board: "Is the multiple use of the first-person 'I' necessarily a redundancy?"




7. English Grammar Basics Refresher: “A puzzling peculiarity of grammatical objects in English”




8. You Asked Me This Question: “Simple random questions that need a lot of explaining to answer”




9. Language Humor at its Finest: "Gems of the fine but now vanishing art of persiflage”




10. Essay by Jose Carillo Retrospective: “A personal tribute to the late Nobel Laureate Gabriel García Márquez”




11. Time Out From English Grammar: “A chronicle of the discoveries that shaped the Copernican revolution”




12. Advice and Dissent: "After over 500 years, will the true site of the first Holy Mass be affirmed at last?”


The environs of 1521 Butuan and map of Mazaua Island as drawn by Pigafetta in his chronica


13. Readings in Language: "Five ostensibly factual expressions we need to take with a grain of salt”




14. Time Out From English Grammar: "Revisiting our faith this Good Friday” by Maximo Tumbali, Forum Contributor




15. The Forum Lounge Retrospective: “Things my Mother taught me,” shared with us by Ben Sanchez, Forum Contributor





19
Essays by Joe Carillo / The Tree of Life, aka The Tree of Knowledge
« Last post by Joe Carillo on March 26, 2024, 04:30:04 PM »
The Tree of Life, aka The Tree of Knowledge
By Jose A. Carillo

I have given it a lot of thought, and now I suspect that the original Tree of Knowledge aka The Tree of Knowledge in the Garden of Eden was not a living plant but a powerful computer. The Bible was surprisingly silent about the nature of that tree, so artists and writers through the ages had felt free to variously picture it as an apple tree, a fig tree, a pear tree, a dragon’s blood tree, even a banana tree. I understand that in a 13th century cathedral somewhere in France, there was even a fresco that showed Eve finding a serpent coiled around a giant branching European mushroom, the lightly toxic and hallucinogenic Amanita muscaria, drawn with Provencãl innocence to represent the tree that gave us our much-dreaded mortality. These images of the Tree of Knowledge are as charming as the Romans envisioning their messenger-god Mercury as a runner with winged feet, as frightening as the early Christians sketching the devil as a thoroughly beastly creature with serpent’s snout and bat wings, and as heavenly as the Renaissance artists conjuring archangels with majestic, blindingly white eagle’s wings.
                                             LEAD-GLAZED EARTHENWARE MADE BY THOMAS TOFT, ©THE FITZWILLIAM MUSEUM, THE UNIVERSITY OF CAMBRIDGE
Adam and Eve and the Tree of Knowledge: C.206-1928

All of this ancient imagery, however, miserably fails to capture the essence of a device or icon that is supposed to represent the most powerful source of wisdom and instruction the world has ever known. An apple tree, a banana tree, or a vine-like mushroom as the Tree of Knowledge? This seems to me to stretch the credulity of even a nine-year-old grade-schooler much too much! I would therefore rather think of the Tree of Knowledge as a Pentium 4 personal computer with a 56 kbps fax modem, hooked up by a powerful Internet server to the World Wide Web, capable of directly feeding on the 2.5 billion documents accessible to the Internet and of being able to sift through 520 billion more that are publicly accessible in other databases.* I could not think of any other compendium or structure, no matter how massive, that could draw on such a huge database and merit “Tree of Knowledge” as a sobriquet, much less make this database accessible to even the small populace of the Garden of Eden close to the time of Creation.

Of course I realize that a myriad conceptual objections can be raised against this seemingly whimsical intellectual construct. Chief of these is the question of how the Pentium 4 and the Internet could have gotten themselves into the Garden of Eden in the first place. Could it be that they had managed to quietly transport themselves back in time and install themselves into the Tree of Knowledge, or else disguise themselves as the tree itself? Those fixated with time’s immutability would of course deem this too farfetched, as improbable as the tales of extraterrestrial visitations peddled by the Danish writer Erik von Daeniken. But it is at least not as preposterous a concept as a fruit tree being the source of all human understanding and wisdom. A tree as a source of life, yes, like our coconut with its proverbial one thousand and one uses, from food to shelter to medicine to fuel and to lumber; but just any tree as source of all knowledge, I really wonder.

Imagined digital art rendition of The Tree of Knowledge
 

And what about the paradox that would result if we believed that the Tree of Knowledge drew its power from a state-of-the-art Pentium? Would that belief still hold if we consider the fact that the computer and the Web are actually the culmination of the series of small and big inventions that sprung from Adam and Eve having eaten the fruit from the Tree of Knowledge itself? Remember that the computer became possible only because somewhere early in time, man discovered and learned how to harness fire, then found a way centuries later to use it to melt the tiny particles of glass in sand into wafers of silicon, then developed a method for converting these wafers into transistor chips and into extremely powerful motherboards and processors that are the heart of the modern computer. Remember, too, that the Internet and the Web are of a much more recent vintage. It was only in 1973 that the Internet came into being, the happy result of American research into technologies to interlink computer networks of various kinds. Another 21 years into the future, in 1994, the British computer scientist Tim Berners-Lee invented the World Wide Web to unify and integrate the Internet’s global information and communication structure. Since then it has expanded into a global network of networks, enabling computers of all kinds—including yours and mine—to directly communicate and share services throughout much of our planet.

What is perhaps little appreciated in this dizzying train of inventions is that the modern computer and the Web have been essentially a continuing but silent Hindu-Arabic-European-American co-production, and that at the root of it was the ancient Indo-European language and the Arabic number system. We know, of course, that these twin foundations of our civilization moved into Europe and jumped across the English Channel into England, polishing themselves into the English language and into the Arabic number system that we know so well today. It really is no wonder that Boolean algebra, a mathematical system of representing logical propositions that became the foundation for the modern computer, was developed by the English language expert and mathematician George Boole in the very same soil that produced the wonder of English literature that was William Shakespeare. The Chinese may have invented paper, the abacus, and gunpowder, and the Romans may have built their empire that extended all the way to Africa and to the banks of the Mesopotamian River in what is now modern Iraq, but I simply cannot conceive of the modern computer built from Chinese script or from the Roman numeral system, with which no stable building taller than the Roman Coliseum could be built because the system simply could not multiply and divide numbers properly.

That the Tree of Knowledge could not have been a fruit tree but a computer linked to the Web may remain debatable, and I will not quibble with that fact. But to me, one thing is clear and certain: the computer and the Worldwide Web have made the Tree of Knowledge much more accessible and closer to us than ever before, and it would be a tragedy if not outright foolish for anyone not to learn to freely partake of its fruits. (2002)

From English Plain and Simple: No-Nonsense Ways to Learn Today’s Global Language © 2004 by Jose A. Carillo. Copyright 2008 by The Manila Times Publishing Corp. All rights reserved.
-------
*Since this essay was written, of course, the Pentium 4 processor has since been supplanted in personal computers by much more advanced and powerful processors like the Core-Duo, and Google has grown even more explosively from 2,469,940,685 web pages in 2002 to over 30,000,000,000 today. It can thus be said that the computing machines and the online search engine capability that I had described glowingly in this 2002 essay are now obsolete. (2009)

This essay, which first appeared in my English-usage column in The Manila Times in 2002 and subsequently formed part of my book English Plain and Simple: No-Nonsense Ways to Learn Today’s Global Language, is part of a collection of my personal essays from mid-2002 to date.

Read this essay and listen to its voice recording in The Manila Times:
The Tree of Life, aka The Tree of Knowledge

(Next: The importance of grammar-perfect English)     April 4, 2024
20
PLAYLIST UPDATE FOR MARCH 16 - 22, 2024 OF JOSE CARILLO ENGLISH FORUM’S FACEBOOK GATEWAY

Simply click the web links to the 15 featured English grammar refreshers and general interest stories this week along with selected postings published in the Forum in previous years:

1. Getting To Know English: “Keeping English prose trim and slim”


                                         
                                     
2. Use and Misuse: "Avoiding awful misuses of the English possessive”




3. You Asked Me This Question: "The strange grammar of 'need' as modal auxiliary”




4. Getting to Know English Better: “Playing it by ear when to use a gerund or infinitive"




5. Students’ Sounding Board: “Differentiating the use of 'than' and 'than that of'"




6. Getting to Know English Better: “When even the passive voice won’t suffice”




7. A Holy Week Retrospective: “A matter of faith” by Jose A.Carillo




8. Advice and Dissent Retrospective: "The facts make it physically impossible for Limasawa to be Mazzaua"


The 1521 map Pigafetta drew of Mazaua and his own sketch of the island as site of the first Holy Mass


9. Language Humor At Its Finest: “40 choice paraprosdokians to make sense of our times”




10. Readings in Language: "Self-taught scholar-researcher uncovers 'inspiration' for 11 Shakespeare plays”




11. Time Out From English Grammar: “A novelist in ill health races with time to finish a masterpiece”




12. Time Out From English Grammar: “What do you do if Medusa gazes at you or Dracula bites your neck?”




13. The Forum Lounge: “A wheelchair dancer lives up her dream” by Tonybau, Forum Contributor




14. The Forum Lounge: “Hidden miracles of the natural world,” a Louie Schwartzberg TED video presentation




15. Your Thoughts Exactly: “Growing up with my father" by Angel B. Casillan, Forum Contributor





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