Service group branding may work well if your firm is large and offers a host of services. Branding a group of services under one brand will give visibility to that particular group of services. When people talk about Chevrolet, they are referring to a brand from General Motors. Chevrolet has different cars under its umbrella and this is what group branding is all about. If your firm can create a brand for a particular group of services then services falling under that brand can have their own identity. The disadvantage of Service group branding can be the masking of other important services which are offered by your firm. People may start associating your firm with the service group brand. You need to be a careful if you are planning a service group brand.
