Cha-yi of Makati City sent me the following photo early this evening with the message below it:[/i]
(http://i.imagehost.org/0211/Img00001.jpg)
Dear Mr. Carillo,
I found this on the clothing rack of Bench at Cash and Carry Mall in Makati.
I can’t make sense of it, can you?
Here’s my open reply to Cha-yi:
I’m dumbfounded myself by the language of that promo label. There’s obviously something terribly wrong with its grammar and semantics, but I’m not making any comment at the moment. I think it would be very instructive if members of the Forum can send in their individual critiques so we can thoroughly discuss the problem.
What’s worse is that is that the promo label in question appears to be not just local to that supermarket where you saw it. My wife tells me that it’s also being used in several department stores and in the company’s other retail outlets. How could such a big blunder happen?
Once the individual critiques by Forum members are in, I’ll prepare a consolidated critique that we can send to the clothing company. I’m sure the company would want to thresh out this matter with its advertising agency soonest.