Note: For free seminar-workshops on Plain English, see the information below in Reply #5 or surf to http://josecarilloforum.com/forum/index.php?topic=6573.msg12564#msg12564(1) "Want to Be a Great Communicator? Use Plain English" from CBS News Money Watch, 2010 by Steve Tobak
"And if you work with and listen to enough successful executives and other business leaders, you'll find that, with rare exception, they use plain English and cut to the chase. That means no jargon, no beating around the bush, and no flowery or big words."
Steve Tobak is a management consultant, columnist, former senior executive and author of "Real Leaders Don't Follow: Being Extraordinary in the Age of the Entrepreneur."Another article by Tobak: "Why Canât Silicon Valley Use Plain English?"
"Itâs sort of surprising how many of the tech elite canât communicate with regular folk outside the Silicon Valley bubble. Which is ironic because, now more than ever, they have our attention. People really are into this stuff in a big way but they shouldnât need a decoder ring to interpret what theyâre hearing."(2) "Do you make your English teacher cringe?" by Michelle Cubas
, founder of Positive Potentials, an advanced enterprise coaching, training, consulting and publishing company, at http://smartblogs.com/leadership/2011/04/11/do-you-make-your-english-teacher-cringe/
"Remember when you thought using big words would make you sound smarter or you would have a verbal duel with someone to upstage that person? Those days of bloated language are finished.
"Todayâs business standard is plain English. It means direct communication and emphasizes clarity and brevity, not industry jargon or technical language. This style is the standard for people writing for a general audience, including white papers, speeches, manuals and instructions, presentations and spoken language."(3) "Cut the drivel â plain English for internal communications"
"Putting content on your site or intranet usually means a box has been ticked, and a job done. But is that content going to be read and understood or even result in action being taken? If the language used for much of the content is, well, dull and uninspiring, what happens? Nothing. If people donât read it in the first place, thatâs a fail. If they do try to read it and canât understand it, thatâs also a fail."(4) "Using plain English to share ideas"
"Do you ever feel like youâre in a strange world where everyone speaks a confusing language? Just attend a meeting at an organization near you. Between the industry-specific jargon and general office-speak, clarity of communication is nearly extinct. Not at Molson Coors, where 'core competencies' are now referred to as 'things we do well,' according to a recent blog posted by Miri Zena McDonald on SmartBlog on Workforce. The CEO of Molson Coors isnât tossing around 10-pound reports anymore either, preferring a conversational video. Letâs all drink to that! (In moderation, of course.)
"The real problem here is that using the buzz word of the hour is bad communication strategy. You risk the listener not understanding you at all or misconstruing your message. How can you avoid the trap of using jargon or fuzzy terminology?"(5) "7 communication tips for millennial leaders" by Lindsey Pollak
"Communication is not about asserting yourself; itâs about getting your message across."
"In the academic environments where youâve spent most of your lives, youâve learned to write long sentences using flowery, complicated language because thatâs what your teachers rewarded and it helped you hit the mandatory word counts on assignments (or maybe that was just me âŠ). Now that youâre in the business world, you need to learn to do the exact opposite.
"I hear so many employers and workers from other generations complain about millennials writing really long e-mails with too much detail. Whether youâre writing an e-mail, a report or some other business document, you should make every effort to be concise and use short sentences and bullet points to convey your message. My mantra: When in doubt, edit it out!"(6) "Singapore firms are turning to plain English"
"As the demand for transparency grows, banks and financial institutions in Singapore abandon the practice of using jargon and twisted English phrases."(7) Prudential President and CEO Lori Fouche advocates Plain English
From "The 3 words that guide Prudential's CEO â Business Management Daily" at http://www.businessmanagementdaily.com/43979/the-3-words-that-guide-prudentials-ceo
"Lori Fouche is one of the most powerful women in business. The 47-year-old credits her success in part to her ability to describe her leadership style succinctly.
"Effective leaders can summarize their philosophy 'in one or two sentences,' she says. Thatâs better than overcomplicating their approach.
"She urges leaders to communicate their leadership strategy in plain English to their staff. Ideally, employees should be able to understand their leaderâs style right awayâwithout guessing what the leader expects."
"Lori Dickerson FouchĂ© is president and chief operating officer of Group Insurance at Prudential Financial, Inc. The 20-year industry veteran is responsible for the life, disability and voluntary product offerings, sales and account management, and service delivery and marketing.
"Prior to this appointment, FouchĂ© served as president and CEO of Firemanâs Fund Insurance Company. Before joining Firemanâs Fund Insurance Company, FouchĂ© worked for Chubb for several years in various roles, rising to the rank of senior vice president in Chubb Specialty Insurance."(9) "CEOs want information, not just words: so ... write smart, simple and short." by Richard Neff
"Senior managers everywhere today view 'Time Management' as a key strategic issue. Yet in many companies, the writing process is a major time-waster that has gone unnoticed. Some large corporations spend 20 to 40 percent of their time just in writing. This writing process should be a tool for productivity, but is often a blockage: Writers waste too much time producing texts that waste even more time for readers."
Neff's article discusses the Plain English initiatives of (a) Chairman Martin Kallen of Monsanto Europe, (b) Malcolm Baldrige, former CEO of Scovill, Inc., in Waterbury, Conn., and U.S. Secretary of Commerce under President Reagan, and (c) NatWest chairman, Lord Alexander of Weedon.