This McDonald’s ad for its Pound Saver Menu has been skewered in the United Kingdom for its inaccurate use of the English language:
According to a report in
Sky News Online yesterday (January 24), the ad’s opening statement, “the pound, also known as a bob,” isn’t true, strictly speaking. In the UK, its critics argue, a “bob” is a term for a shilling or five pence, which is of far less value than a pound.
Marie Clair, spokeswoman of the London-based Plain English Campaign, gave this comment to
Sky News Online: “It just doesn't work for me, a bob certainly isn’t anything like a pound.”
In defense of the ad’s language, a McDonald’s spokesman said: “Although a ‘bob’ was formerly used as a slang term for the shilling until the introduction of decimalisation in 1971, research has shown it is now more commonly used as slang for a pound or money in general.”
Read the full story in Sky News Online now!